Understand your clients better with buyer personas.
Buyer personas allow you to personalize or target your marketing for different segments of your audience. Rather than sending the same email to everyone in your contacts list, you can create groups of similar clients and tailor your messages accordingly.
With our free buyer persona worksheet, you'll have guidelines for gathering information on your ideal customer.
Be sure to do your research by:
- Talking to your team
- Conducting interviews with existing clients
- Following your prospects on social media